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Stand Out from the Competition: Creative Holiday Marketing Ideas for Novato Small Businesses

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December 11, 2022

Holiday sales are absolutely essential to the success of small businesses, so it's important to make sure your business is visible and appealing to customers during this time of year. Luckily, there are a number of creative ways you can market your business during the holidays. Here are just a few from the Novato Chamber of Commerce to get you started.

Get Festive with Holiday Packaging:

One way to make your business stand out during the holidays is to invest in festive packaging. Customers will appreciate the extra effort, and it will make your products more Instagrammable (which is always a plus!). You can also include special offers or coupons inside the packaging to encourage customers to come back after the holidays.

Find Unique Ways to Reward Loyal Customers:

This is the time of year when people are especially generous, so why not show your loyal customers how much you appreciate them? You can do this by offering exclusive deals or discounts, or by sending them a holiday gift. Just make sure it's something they'll actually use and enjoy - no one likes getting a generic mug or calendar!

Use Social Media to Engage and Connect:

Social media is a great way to connect with customers and create a sense of community around your brand. During the holidays, you can use social media to share holiday tips, run contests, or give away prizes. Just make sure you're staying true to your brand voice - no one wants to see a cutesy holiday message from a luxury fashion brand!

Help Shoppers Out with a Gift Guide:

Gift guides are always popular during the holidays, so why not create one for your products? You can share it via PDF or on your website, and be sure to include links so people can easily purchase items from your guide. If you have different types of products, you can even create multiple gift guides (one for him, one for her, etc.). If you go that route, use this feature to separate your PDF pages from one master document. Then you can use the individual guides for marketing.

Post Engaging Content:

People are always looking for new ideas during the holidays, so this is a great time to post interactive content on your blog or website. You could share recipes, DIY tutorials, gift guides, or anything else that would be useful and interesting to your target audience.

Reach Out to Other Local Businesses:

Joining forces with other local businesses is a great way to reach new customers and show support for your community. There are lots of ways you can partner with other businesses - you could co-sponsor an event, offer joint discounts or promotions, or simply cross-promote each other on social media. Whatever you do, make sure it's mutually beneficial!

Support a Charity in the Community:

Giving back is always in season, but it's especially important during the holidays. There are lots of ways you can support a local charity - you could donate products or services, host a fundraiser, or volunteer your time. Not only will this make you feel good, but it will also generate positive PR for your business. And who knows - maybe one of your customers will be so impressed that they'll become a lifelong supporter!


If you want your business to thrive this holiday season, you need to get creative with your marketing efforts. Luckily, there are plenty of ways to do that. From investing in holiday packaging to supporting a local charity, there's no shortage of options when it comes to holiday marketing for small businesses.


Connect with and learn from other local business leaders by joining the Novato Chamber of Commerce.