Leadership Novato Imparts Wisdom to help Grow Membership in Senior Citizen Club

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April 25, 2018
Novato Leadership Team Leads Membership Drive to support Active Senior Citizen Club
For Immediate Release
Please Contact Anne Russell with questions


Team DeLong from the Class of 2018 Leadership Novato program (LNTD) has successfully partnered with the Novato Senior Citizens' Club (NSCC) to promote and host an event to increase membership and awareness of the NSCC.
On Wednesday, April 18, LNTD helped the NSCC host their Western-themed dinner-dance at the Margaret Todd Senior Center on Hill Road. Attendance of 156 participants far exceeded the 111 attendees at the event last year. Several new memberships were sold the night of the event. This event brought in 45% non-member attendance vs. 25% the previous year.
LNTD met with members of the NSCC board multiple times prior to the event to determine the target audience for soliciting new membership and what type of public relations outreach would be most effective in promoting the NSCC in general and this event in particular.
LNTD created and maintained a social media presence for NSCC to promote this event, but also as a platform to promote future events. LNTD designed a poster to promote the April 18th event and posted it throughout Novato, and promoted the event within their own Novato contacts.
During the event, LNTD coordinated set-up, break down, food service assistance, and raffle prize donations. LNTD posted laminated “Did you know?" cards throughout the dining and serving tables that mentioned all the activities of the NSCC. Although LNTD members did not learn the Electric Slide or how to two-step, the event and the partnership were successful and enjoyable for all involved.
For more information on NSCC, please contact them at Margaret Todd Senior Center 1560 Hill Road, Novato CA  94947 Phone 415.899.8290 Novato Senior Citizens Club Phone 415.899.8254 
MTSC Website: www.novatoseniors.org

Team DeLong:

Mari Avedano | Soroptimist International of Novato

Verna Eisen | Coldwell Banker

Christine Goodin | PRANDI Property Group

Lori Jessell |  Novato Fire Protection District

Philip Titus | City of Novato

John Tornes | Edward Jones Financial Advisors